Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Teaching Resources and Ideas for Engaging & Supporting All Students

A good education friend asked me if I had read or hear about any books to support teachers working with students who are struggling? My focus immediately shifted a bit to resources that can engage all students. Too often we focus on one group in education and this often leads to less support for everyone else.

Today, I wanted to share a document and and some additional resources that my PLN helped me explore as I explore engagement, student academic support, and SEL.

Motivation and Engagement

How can we inspire lifelong learning as the norm and not the exception?

The Baller Teacher Playbook: How to Empower Students, Increase Engagement, and Create the Culture You Want in Your Classroom (Book)

Motivating Students Who Don’t Care: Proven Strategies to Engage All Learners (Book)

Fifty Strategies to Boost Cognitive Engagement: Creating a Thinking Culture in the Classroom (Book)

Turnaround Tools for the Teenage Brain: Helping Underperforming Students Become Lifelong Learners (Book)

Five Paths of Student Engagement: Blazing the Trail to Learning and Success (Book)

How to Engage Students in Any Subject Area (Edutopia Article)

Access

How can we help each student better access basic tools and strategies for success?

Perspective!: The Secret to Student Motivation and Success (Book)

Improving Feedback and Fostering Collaboration With Technology (Edutopia Article)

A 4 Step Approach to Planning Collaborative Experiential Learning (Edutopia Article)

A Step-by-Step Guide to Teaching Students to Work in Groups (Edutopia Article)

22 Powerful Closure Activities (Edutopia Article)

A Discussion Protocol for Group Learning Experiences (Edutopia Article)

Advocacy

How can we help students identify and advocate for their own needs in more clear and timely ways?

You Can Learn!: Building Student Ownership, Motivation, and Efficacy With the PLC at Work® Process (Book)

EMPOWER Your Students: Tools to Inspire a Meaningful School Experience (Book)

We Drastically Underestimate the Importance of Brain Breaks (Edutopia Article)

4 Ways to Build Emotional Literacy (Edutopia Video)

4 Ways to Cultivate Mindfulness in the Classroom (Edutopia Video)

4 Ways to Help Students Get Better Sleep (Edutopia Article)

Academics

What are the core academic skills that are needed in every grade, in every class?

Learning That Sticks: A Brain-Based Model for K-12 Instructional Design and Delivery (Book)

The New Art and Science of Classroom Assessment (Book)

Teaching Students How to Have an Academic Discussion (Edutopia Article)

No Points Off for Late Work (Edutopia Article)

Tech Tools That Help Teachers and Students Exchange Feedback (Edutopia Article)

Social Emotional Learning

How can we bring SEL into routines and activities in our classrooms?

Social-Emotional Learning and the Brain: Strategies to Help Your Students Thrive (Book)

7 SEL questions every teacher should be asking their students (Ziplet Article)

Building Classroom Community Through Daily Dedications (Edutopia Article)

Developing Emotional Literacy Across the Grade Levels (Edutopia Article) 

Teaching Students How to Have Meaningful Conversations (Edutopia Article)

What resources, activities, or ideas come to mind when you think about supporting students who may be struggling with school? Please share in the comments below. #HappyLearning