Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Reflect on 2021 - Make a Family, Classroom, or Student Newsletter With Google Applied Digital Skills

Oleh -


If you’ve been following me during the months of December and January the last several years, you know that I love to take a short break from my content to get students reengaged in learning after our December holiday break. I love to ask my students to “Reboot their Noggins” when we get back. 

Here are a few samples from this year.
Today I wanted to share what I think is another great resource. The Google Applied Digital Skills Curriculum has a great lesson to help students reflect and share as we say goodbye to 2021. While this lesson is focused on creating a family newsletter, it could easily be adapted for students to create a classroom or personal reflection for 2021.

I think of this activity as something similar to one of those holiday cards I always receive that recaps a family’s year. How awesome could it be to have students reflect on their year by creating something similar?

You could always start from scratch or Google Digital Skills Curriculum is ready to help teachers and students with a ready to use lesson.|


This activity could be adapted in so many different ways, it could even be used to reflect on the topics and themes for a school or classroom this school year. 

If you’ve never explored Applied Digital Skills Lessons, this video is a great place to start. 


Please let me know if you have any questions? How would you use this activity with students? #HappyLearning