Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Not Just Art Engagement - Learn With Google Arts & Culture

Oleh -

I love exploring art, but I don’t just use Google Arts and Culture with my students to explore art and museums. In past posts, I’ve shared some of the brain break resources in Google Arts and Culture that I use with my students. I also use Google Arts and Culture multiple times a year with my students to explore content connections. 

Here are some of our favorite Google Arts and Culture resources that we regularly connect to our classroom experiences.

Arts & Culture ExperimentsGoogle ExpeditionsExplore Places Near and FarHistorical Figures and EventsGoogle Arts and Culture Games360 VideosMuseum Collections

Today I wanted to share a great collection of resources and lesson plans connected to Google Arts and Culture for different grade levels and subject areas. The Learn With Google Arts and Culture page is a great place to start exploring all that educators can do with the site resources. 


In 2021, Google launched Learn With Google Arts and Culture to help parents, students, and educators explore resources and lessons plans connected to the Google Arts and Culture collection.  

“Learn with Google Arts & Culture covers a broad range of themes, including History, Computing, Music, Literature, Chemistry, Biology & Natural History and Geography, with plenty of interactive tools to help make learning more immersive, playful and exciting.” (Source)

The resources and downloadable lessons are a great place to start exploring and making connections to Google Arts and Culture for all classrooms, teachers, and students. 

One of my favorite things to do with Arts and Culture is to open or reflect on a lesson with an image or collection of images that we can explore together. For example, ask a simple question. What is happening in this image connected to what we learned about energy yesterday?


You could also shift this to students and ask them to find a graphic or piece of art that connects to a concept or essential vocabulary.

Additional Resources

3 Tips for Teachers – How to use Google Arts & Culture for lesson planning, interactive learning, and moreApplied Digital Skills – Explore the World with Google Arts & CultureTeacher Guide – Google Arts and CultureTake a Virtual Field Trip – Google Arts and CultureDitch That Textbook – 10 things you didn’t know you could do with Google Arts and CultureYouTube – Google Arts and Culture ChannelTammy Lind – Tammy is a Google Certified Trainer and Innovator. She is a great resource to learn more about Google Arts and Culture. Learners Edge – 6 Easy Ways to Use Google Arts and Culture for Immersive Learning

If you have questions or ideas, please consider sharing them in the comments below. #HappyLearning