Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Creative Organization of Your Drive Folders, Keep Labels, Google Classroom Topics and More with Emojis

Oleh -


In another post, I shared Tips for Organizing and Managing Google Drive and Tip #7 suggested using special symbols (~ # ^ *) to group and order drive folders. I’ve done this for years and I thought I was quite happy with this practice.

“The best plans of men and mice often go awry.” – Robert Burns



I am always learning and a few years ago I came across a post by John Sowash that flipped this well establish practice upside down. I always love learning something new! Today, I want to share a bit about using icons and emojis to enhance and organize digital learning spaces.

John shared the E.A.T – Emoji Any Time Chrome Extension and showed how he uses the Emojis to organize his drive folder. I think this extension is no longer around, but you can find quite a few by searching extensions in the Chrome Webstore. Many devices also have emoji keyboards built in. (Windows | Mac | Chromebook)


The functionality is really the same as using the special symbols, but it allows me to be a bit more creative when organizing my favorite drive files. I had quite a bit of fun experimenting with different emojis. I loved finding an emoji that I felt connected to the content in a folder.

I’ve always used colors to connect folders with similar content, but now I can also use the same Emoji to group these related folders together in my Drive View.

I also love that the Emoji sticks to the drive organization as I dig deeper into my folder structure.

You can also incorporate Emojis into Google Classroom to highlight and organize your topics or to add something to highlight your Classroom posts.

 It also works to group Google Keep Labels since you can’t color code the labels.

Finally, I had some fun and updated my Twitter Profile. I’m not changing the world of education with Emojis, but I am having some creative fun.

You can find and explore different emoji extensions in the Chrome Webstore to find one that works best for you.


Additional Visual Design Resources