Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

50 States - Digital Breakout Activities

Oleh -

Escape rooms are  popular social challenges for people around the world and as most of us are aware they’ve made there way into our classrooms through physical and digital breakouts. Digital breakouts are a great way to engage students in content and the 4Cs of collaboration, critical thinking, creativity, and collaboration. I’ve used both digital and physical breakouts with students and they both have their places in today’s classrooms. 


Today I wanted to share a collection of incredible digital breakouts connected to the 50 States created by Peggy Reimers. I’ve also included some great resources for additional breakout ideas at the end of the post. 

The 50 States Digital Breakout is an incredible collection of digital breakouts using Google Sites and Google Forms. 



There is a unique page for each of the 50 states. Students will explore information about the state as they look for clues to complete the different locks in the Google Form. 


Peggy has some great tips on the 50 States Digital Breakout Home Page and she also has a great post on the TCEA blog with more about her site. 

More Digital Breakout Resources 

40+ FREE digital escape rooms (plus a step by step guide for creating your own) – Ditch That TextbookTom’s Digital Breakouts – Tom MullaneyHow to Play a Breakout EDU Game – BreakoutEDU

Do you have a favorite Digital Breakout Resource? Please consider sharing in the comments. #HappyLearning