Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Caru Tawur Kesanga, The Ritual of Purifying Yourself

Oleh -





Caru Tawur Kesanga is a ritual that must be performed by Hindu people before performing worship Nyepi or Brata Penyepian. Ritual Caru Tawur Kesanga is presented by Hindus to Bhuta Kala (evil in human nature). This ritual belongs to the Blind Yadnya or a ceremony deliberately addressed to the blind or kala, ie the impulse or negative desire that emerges from within the human self.



In Tawur Kesanga, youth and other Hindus will make Ogoh-ogoh, which is a representation of the giant Bhuta Kala which is then paraded and then burned in their respective temples.






Ogoh-Ogoh Burning Procession



There are 6 negative impulses that exist in man, namely Kroda (anger), Mada (drunkenness), Kama (lust), Lobha (greedy and greedy), Matsarya (Greedy, revenge, jealousy), and Moha (confusion). Bhuta Kala is then made in the form of sculpture and called by Ogoh-ogoh.



After Caru Tawur Kesanga, the next day Hindus perform Brata Penyepian, ie do not do things that are worldly such as traveling, turn on electricity and fire, and others during the period of one full day, ie from 6 am to 6 am the next day. The purpose of this Brata Penyepian is to purify themselves back for Hindus and to make themselves better in the new Saka year.