Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Year in Review - 2021 Resources for Teachers and Students to Reflect on the Year That Was

Oleh -

  

I always welcome back my students to the New Year with several activities connected to the events, stories, and trends from the previous year. The goal is to reflect and make connections to our learning experiences. 


I will also post our 2022 One Word HyperDoc Activity and our Reboot the Noggin – 2022 New Year’s Welcome Back Activity this week. Come back to the blog to explore these activities. Educators are always welcome to copy and modify anything we create to use with their own students.
Today I wanted to share some of the resources I’ve compiled as I explore the year that was in 2021.

I’ve always tried to live in the present and live for the future, but I still believe that understanding where we’ve been can have a big impact on where we will go. While sometimes we focus on the pain we experienced, if we are willing to look we will also find hope and motivation from where we’ve been. Reflection always matters!

Below is a growing list of 2021 resources.
I will continue to update this list as I discover new resources. Feel free to share any resources or ideas in the comments below. Please come back and check the updates if you are looking for something more over the next couple of weeks.

Images and Visuals We Will Remember

Videos That Connect Us to The World

Google — Year In Search 2021Best of the Year 2021 | People Are Awesome2021: The Year In Review – Time2021 Lookback with #YouTubeBlackThe BIGGEST Pop Culture Moments of 2021 | PEOPLEBest Inspiring Animal Rescues Of The 2021National Wildlife’s 2021 Photo Contest Winners2021 In Memoriam: A Tribute to Those We’ve Lost – Time73rd Emmy Awards: In MemoriamGetty Images | 2021 Year in Review: The Year of the Vaccine2021 Remixed ! (Year review by Cee-Roo)James Corden Breaks Down 2021 w/ GoogleGoPro: Best of 2021 – Year in ReviewBest of 2021 – Guinness World RecordsReddit Recap 2021


Stories, People, and Events That Matter
2021 in Review Fast Facts – CNNHistorical Events in 2021 – On This Day2021 in Review – The New YorkerThe 12 most intriguing animal discoveries of 2021 – National Geographic21 Things That Happened for the First Time in 2021 – New York TimesFinal goodbye: Recalling influential people who died in 2021

I will continue to update this post as my students and I find additional resources. If you have a resource to share, please add it to the comments below. 

If you want to go back and explore 2020, be sure to revisit this post. 


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