Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Women's History Resources

Oleh -

I am no expert on Women’s History Month, but I do try to remember to bring a greater emphasis to women in science changing the world during the month of March. I also do my best to be aware of this year round, but March is always a nice reminder.


Today I wanted to share some of the resources my PLN has helped me discover. These resources could obviously be used year round.

Women’s History Month Lesson and Activities
Quizlet – Women in History lesson plans and featured study setsYouTube – Collection of YouTube videos connected to the #womenshistorymonth hashtagScholastic – Women’s History Month: A Collection of Teaching ResourcesGoogle Earth – Women Voyagers: Breaking Boundaries
Additional Women’s History Month Web Resources
UnLadyLike – 26 documentary shorts about trailblazing heroines.History Channel – Resources connected to Women’s History Month 2021Google – Women-led Businesses Library of Congress – List of featured resources for teachers connected to Women’s History MonthGoogle – Every first opens the door for manyNational Women’s History Museum – Students and educators resource page. Pear Deck – Women’s History Month resourcesWorth – Groundbreakers 2021: 50 Women Changing the WorldForbes – The World’s 100 Most Powerful Women
Women in History Books
Shaking Things Up: 14 Young Women Who Changed the World by Susan HoodHidden Figures: The True Story of Four Black Women and the Space Race by Margot Shetterly and Laura FreemanWomen in Science: 50 Fearless Pioneers Who Changed the World by Rachel Ignotofsky (Part of a 3 book series) She Did It!: 21 Women Who Changed the Way We Think by Emily McCullyAdventure Girls!: Crafts and Activities for Curious, Creative, Courageous Girls by Nicole DugganIf you have a favorite resources or lesson, please share in the comments below. #HappyLearning