Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

What is Your Favorite Google Easter Egg?

Oleh -
 

One of may favorite brain breaks is exploring Google Easter Eggs. I love so many of these and they are always a hit as a fun and creative brain break in my classrooms.
An Easter egg is an undocumented feature or novelty in a program that the makers added for additional fun and credits. Easter eggs are in no way destructive to any software or hardware in the computer and are usually meant for something unique and fun. (Source)Many of these Easter Eggs have some great educational connections, but others are just pure fun. Two of my favorite fun ones right now are Fresh Prince and Mr C the Slide Man. You can explore these secrets and even more Google Workspace for Education Awesomeness in our Google Secrets Document. 



There may even be a few Easter Eggs in the document to add to the exploration. #HappyLearning

Do you have a favorite? Love to have you share in the comments.