Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

What Are Your Favorite Science Media Resources To Engage Students as You Design Learning Experiences?

Oleh -

“Clutter is a failure of design, not an attribute of information.” —Edward Tufte

I was inspired over the break to spend some time exploring media sources that I hope to use to engage my students in 2022. I focused my exploration mainly on videos in YouTube, but I also found a few new websites and podcasts. I even found several amazing sites dedicated to science images. 

YouTube

Veritsaium YouTube Channel
SciShow YouTube Channel & SciShow Kids
CrashCourse YouTube Channel
SmarterEveryDay YouTube Channel
thebrainscoop
It’s Okay To Be Smart
Science with Tyler DeWitt YouTube ChannelSeeker YouTube ChannelBig Think YouTube Channelminutephysics YouTube ChannelSimon Clark YouTube ChannelScience Channel YouTube ChannelTheBackyardScientistNaked ScienceJason Learning

Podcasts

But Why: A Podcast For Curious Kids
Nerdette Podcast
SciShow TangentsWFIU: A Moment of ScienceScienceVSThe Skeptics Guide to the UniverseTED Talks Science and Medicine Discovery by the BBCWow in the World

Websites

Science News Online Magazine
Science Friday
WonderopolisScience DailyClasshookScience and Innovation – National GeographicScience 360Science – The AtlanticScience – The New York TimesLiveScienceScience News for Students

There are many great images that can be explored in the resources above, but I also wanted to share a few resources I discovered with an emphasis on photos and images.

Images
Looking for a bit more science? Here are a few other posts connected to teaching, learning, and science that might be worth exploring.

Professional Development Resources for Science Educators
Google Science Journal