Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Visual Crosswords - Google Arts and Culture Interactive Experiment

Oleh -
I’ve been exploring the collection of Google Arts and Culture Experiments and sharing some of these interactive activities over the last few weeks. These interactive resources will have content connections for some of us, but I also think they can be great brain breaks for students or even teachers. There can also be some great connections to creativity and critical thinking.

Today I wanted to share Visual Crosswords. Instead of clues and letters the crossword clues are connected to works of art that are used to complete different crossword patterns. Be sure to also explore the additional Arts and Culture Experiments linked at the end of this post.

As the saying goes, a picture is worth a thousand words. So we riffed on the idea of a crossword puzzle to create Visual Crosswords, which you solve with images instead of letters. Figure out where each artwork fits in the grid: Is it Renaissance or Modern? Is it Van Gogh or Gaugin—or both? Drag each one to the correct box and progress through levels of difficulty.

The idea came from the observation of the richness and diversity of the Google Arts & Culture visual assets. Why not then reinterpret the traditional textual crosswords and play with images instead of words? This is the initial direction which led the creative coder’s team, Emil Wallner and Jonathan Blanchet, to experiment with visuals and a crossword grid.

Around 100 artworks of the Google Arts & Culture collection have been used to create the first set of visual crosswords and nine difficulty levels are available.  


How would you use this with students? If you have a creative idea, I’d love to have you tag me in a tweet. @WickedEdTech

Looking for more Google Awesomeness? Here are a few recent posts connected to Google and teaching and learning.