Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Twitter Tips - The Power of Twitter Notifications and More Tools to Streamline Your Twitter Experience

Oleh -

I don’t know about you, but I always have a lot of Twitter FOMO. Not sure if this is a really thing or it is just me?

I’ve always stuck to the model that if someone connected to teaching and learning follows me, I will follow them back. This has let me to some great follows, but it has also added more to my Twitter stream than I can follow most days. 

Today, I wanted to share a few resources I use to streamline my Twitter experience. There are many great resources that can help organize and streamline Twitter, but today  I will focus on 4: Twitter Notifications, Twitter Lists, IFTTT, and Tweetdeck. 

Twitter Notifications

I have to admit that up until a few months ago, I never really used or looked at using the Twitter notification icon for some of my favorite follows. It has become on of my favorites since then. 

I have notifications set for less than a dozen twitter accounts. I don’t want to be overwhelmed by notifications, so keeping it to a core group really helps. I do change this from time to time as I meet new people, discover new resources, or participate in a conference or PD experience.

The reason I love the notification button is now I am just a click a way from viewing a list of recent tweets from accounts that I’ve set notifications for. 

Twitter Lists

I also use Twitter lists to group together educators, events, and topics. I am organizing one connected to the 2022 IDEAcon Speakers right now. Similar to notifications, I can open a list to just see tweets from anyone I’ve added to the list. I also love that I can share lists with other educators and they can follow the list. 

IFTTT

You can also use a resource like If This Then That to set up some pretty cool notifications and other actions to streamline your life. 

IFTTT – Connect Notifications to Twitter to unlock powerful experiences

TweetDeck

TweetDeck has long been another favorite tool to help me keep up with Twitter. I probably use it the most often when I am attending or getting ready to attend a conference. I have #IDEAcon already cued up in my first column for next month. TweetDeck has both mobile and web options. If you’ve never used TweetDeck, I highly recommend exploring the TweetDeck Help Center. 

How do you keep up with your Twitter learning? Please share any additional tips or ideas in the comments below. #HappyLearning