Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Top Takeaways From #IDEAcon & #TCEA Virtual Conference - PLN Style

Oleh -
February was a great month of connecting, sharing, and learning as I did my best to model Lifelong Learning during the TCEA and IDEAcon Virtual Conference. I am still catching up on some of the on-demand sessions awhile I reflect on some of the sessions I attended and explore the resources that were shared. Today I wanted to share some of the top conference takeaways from my PLN.

Here are some of the responses. I will continue to update this post as more come in. If you would like to share your top takeaway, just click on the image above and reply to the tweet. I’ll add them below as they come in. You can also access the links to each tweet by clicking on the images below. #HappyLearning
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Everybody Needs A PLN to Love! Hopefully this classic song and video might bring a smile today.