Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Three Books to Inspire and Re-energize Educators

Oleh -

I share quite a few books that I’ve read or have on my reading list. Today I am going to do something a little different and share three books I don’t think I am going to read. I’ve heard they are great books, but they probably don’t fit me current mindset. 
These books connected to falling or re-falling in love with being a teacher and learner have come highly recommended by my PLN. I am curious about all three, but right now I still love being an educator. I don’t think I have space on my reading list for these today, but I wanted to share with anyone who is looking for a bit of inspiration to keep going. My plan is to save these just in case I ever feel the need to overcome burnout. 

I will also continue to update and maintain this Educational Book Site to organize and share some great books connected to teaching and learning.
Have an idea for a featured book? Have something to say about one of the books in this post? Please share in the comments below.