Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Thank You Educators - I Appreciate You and All You Do Now More Than Ever

Oleh -
US Teacher Appreciation Week 2021 is here and Google does not disappoint with a new Doodle that highlights 5 awesome stories about teachers. 

Today I wanted to take a moment to add my own thank you all the teachers and educational leaders who are doing so much to support all learners. I am thanking you all as both a parent and an educator. I also know that we all need to make an extra effort to do this more often. #TeacherAppreciation

As an extra thank you, here are a few videos and resources connected to appreciating teachers.  

Teacher Appreciation Gifts (Amazon)The Best Teacher Appreciation Giveaways and Deals for 2021 (We Are Teachers)#TeacherAppreciationWeek (Great Daily Giveaways on Twitter) #ThankATeacher (Great Twitter hashtag to feel the love!)Thank Your Kid’s Teacher for Their Never-Ending Dedication with These 100 Best Teacher Quotes (Parade)McDonald’s, Taco Bell, Sonic among restaurants offering freebies, deals on Teacher Appreciation Day Tuesday (USA Today)
This School Year, #ThankATeacher (National PTA)Thank an Educator Today, and Every Day (NEA)Hear educators’ stories this Teacher Appreciation Week (Google)Show Appreciation with Google Slides (Google Applied Digital Skills)Create and share a #DearTeachers message (Teacher2Teacher)


Beyond this list, I don’t have anything spectacular to give away today other than my sincere gratitude. I do promise that I will continue to do my best to share my appreciation by creating and sharing resources to support all teachers and learners. 

I hope everyone is well and is finding moments of joy when and where you can.  I count my blessings every day that I am lucky enough to be a teacher and lifelong learner. I also want to thank my school, my district PLN, and all of my teaching friends for all everyone does to help me learn and grow daily.

Please feel free to share additional appreciation resources or thanks to a special teacher in the comments below.