Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

TEDEd Earth School - 30 Video Quests for Students to Celebrate Our Planet

Oleh -

 

Last week I shared a Collection of Earth Day Resources and earlier this week I shared a HyperDoc and Google Applied Digital Skills Lesson for Earth Day.

Today I wanted to share one last resource that is ready for teachers and students to use straight out of the digital box. Who’s ready for to go to Earth School?




TEDEd is one of my favorite resources to engage students with videos and the TEDEd Earth School is a great place to take a day, a week or even a month to explore our amazing planet. TEDEd has compiled a collection of 30 unique video quests to engage students in celebrating, exploring, and connecting with nature. 

Welcome to Earth School! Embark on 30 adventures – or Quests – that will help you understand and celebrate our natural world, while learning about how dependent we are on our planet. Now more than ever, we need to protect, nurture and care for Earth – so join us to learn something amazing in every quest. Within each lesson, you’ll find fascinating resources compiled by Earth experts and ideas for getting involved in ways that count. Join us to learn more, create, act and share your journey (#EarthSchool) towards a cleaner and greener life.

#HappyLearning