Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Teaching and Learning PD Video Playlist - Engage, Inspire, Motivate!

Oleh -
 


I love using short videos to engage students, but I also think video is a great tool for educators. These videos can connect learners to content or they can be connected to skills that we all need. I am always looking for something new to inspire, motivate, or just to explore something new connected to teaching and learning.

My PLN has helped me compile this YouTube playlist of educational videos. I learned about these videos in a variety of places including Twitter, Facebook, and when I’ve attended educational conference keynotes and sessions. 

Teaching & Learning Videos YouTube Playlist

What are some of your favorite videos connected to teaching and learning? Feel free to add them to the collaborative playlist or in the comments below.


Here are some of my current top choices connected to teaching and learning. 
Rubik’s Cube: A question, waiting to be answered

You Can Learn Anything

This Will Revolutionize Education
OK Go – This Too Shall Pass – Rube Goldberg Machine
Inside the mind of a master procrastinator
“Our kids do not want to be taught, they want to be moved… focus a little less on figuring out how you will teach them, and a little more on how you will inspire them.” Paul Bogush