Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Summer Reading - Book Recommendations for Educators

Oleh -

I have a stack of 6 books that I hope to read over the summer with another handful waiting in my Amazon Wishlist. 

Today, I wanted to share some of the books I am excited to explore this summer. I don’t know for sure that I will read them in the order listed, but right now this is how they are stacked up. 

I am currently reading, Becoming Better Grownups: Rediscovering What Matters and Remembering How to Fly by Brad Montague


Next will be Ridiculously Amazing Schools: Creating a Culture Where Everyone Thrives by Tracey Smith and Jeff Waller

Third in the stack is, Breaking the Blockbuster Model: Using Edtech and Accessibility to “See What’s Next” in Classrooms by Nate Ridgway

Number 4: I Love It Here – How Great Leaders Create Organizations Their People Never Want to Leave by Clint Pulver


The fifth book in the stack is, The Positive Shift: Mastering Mindset to Improve Happiness, Health, and Longevity by Catherine A. Sanderson

Last, but hopefully not least, What Great Teachers Do Differently 3rd Edition by Todd Whitaker

Even More Books

What are you reading this summer? Please share any recommendations in the comments below. #HappyLearning