Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.
The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.
Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.
Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.
| Event Type | Purpose |
|---|---|
| Free webinar | Attract, educate |
| Paid workshop | Deeper transformation |
Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.
Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.
Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.
Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.
If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?
How will you recharge this summer, but still find the time to grow as a teacher and learner?
We’ve created a list of virtual and in person learning opportunities to share some opportunities and resources to support lifelong learners this summer.
Summer Learning Opportunities for Educators in 2022
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