Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Recent Google Docs Updates - Awesome Features to Enhance Student Learning With Documents

Tom Mullaney recent shared this French Revolution study guide. (To use the drop down feature, you need to make a copy.) This guide models the recent/newish Google Docs features. Today I wanted to share a bit more about some of these Google Document updates.

💡NotoEmoji

✅Checklists

⬇️Dropdowns

🔉Mote audio

▶️Smart Chips

📍Google Maps Smart Chips

Google has added some awesome features to Google Docs that enhance both design and interactivity. Here is a brief summary of our favorites. We’ve also created this Google Doc to model some of the features and explore additional details. 
Insert Drive Files and YouTube Videos Using the “Tab” KeyAutomatically format links inserted in the document. Transform Emojis in Editable Text Emojis with Noto Emoji FontCreate monochrome versions in Google Docs of the Unicode emoji set. Insert Editable ChecklistsCreate checkboxes to mark list items as complete. Insert Dropdowns Create a dropdown lists anywhere in a Google Doc.Insert Mote AudioAdd voice comments and audio content to documents.Insert Smart ChipsAdd tags and features to the document using a quick @ menu.Insert Google Maps Smart ChipsCreate a map chip in your document by pasting a Google Maps link.Use Table Templates to Create New TablesTable templates allow you to quickly insert new tables from a template design.Pageless Setting (This Doc is “Pageless”)Pageless format allows you to remove the boundaries of a page to create an infinite surface to work on. Emoji ReactionsExpress your thoughts about document content using emojis.


Additional Resources

Google Documents – Interactive Formatting FeaturesGoogle Docs TrainingAmplify Student Voice With These Two Google Docs Features
What is your favorite Google Doc feature (new or old)? Please share in the comments below. #HappyLearning