Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Reading Vine - Improve Reading Skills With These Free Passages

Oleh -

ReadingVine was an interesting resource that was shared by several educators during the TCEA & IDEAcon Virtual Conference in February. It was something new to me and I think it is worth sharing. If you work any reading literacy into your class, this site could be very useful. 

“Reading Vine is helping to Improve Reading Skills with free, personalized reading skills practice to use with students of all ages. Search. Select. Share. See skills grow.”

The site is free and all a teacher needs to do is register. After registering you can explore a variety of  reading passages. The search filters are pretty powerful. 

When you find a passage or reading set you want to use with your students, you can save, download, or print it out. The passages even include questions and answers keys connected to each reading.