Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Puzzlements Web Resources to Support Curiosity In the Classroom

Oleh -
 
My PLN recently shared a great resource connected to curiosity in the classroom and I would to share this resource today: Ian Byrd’s Puzzlements Newsletter.

When you subscribe you will receive an email each week with an awesome collection of links and ideas. If you have a goal of being curious or inspiring your students to be curious, this might be the resource you’ve been looking for. Here is a recent sample to get you started.

Puzzlements for December 10th, 2021

Hello again! Five more lovely
links to get your students wondering. Reminder that there will be no mailer on
December 24th or 31st.

So amazing and
weird! An octopus that walks right out of the water.


I’ve shared work
from Tatsuya Tanaka before, but now there’s a calendar version of his amazing miniature photos of tiny people
interacting with regular sized objects.


Looking at Jupiter
from unexpected angle!


Check out this incredible cube that contains six
different paintings, each visible only from the perfect angle.


Astronaut Shane
Kimbrough explains how he makes peanut butter and jelly sandwiches in space.
I think this one should be prefaced with a “what problems might you run
into when making a sandwich in space?” chat. Thanks to Karin for the link


If you are looking for additional resources to engage students in curious exploration, be sure to visit our Curiosity and Inquiry in Education Website.