Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Pear Deck - Halloween Puzzles and More

Oleh -
 

I know I am a bit late to the game, but I was just inspired this morning to start to put this together. I will find some time to update as the day goes on and if you have any suggestions or ideas to add, please let me know. 

Special thanks to Pear Deck who got me started with this template and Liz Cowan for sharing some great activities on Twitter.

Halloween Puzzles and More (Pear Deck Google Slides Template)

You can chop this into smaller pieces or also use it without the Pear Deck questions as a class presentation / discussion. Please feel free to copy / modify if this is something your students might enjoy!