Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

New Google Classroom Training Courses and Resources

Oleh -

Google Classroom continues to evolve as a resource for teachers and students. Today I wanted to share some of Google for Education’s recently updated training resources for teachers and students. 

Google recently updated the Google Classroom Course for Teachers

In this course, you will use Google Classroom to engage your students. As you complete the course you will create a new class in Google Classroom, invite students to your class and assign various types of classwork. Google Classroom makes it easy for teachers and students to keep track of grades and assignments. After completing this course, you will have the tools to effectively incorporate Google Classroom into your curriculum.

Google also released the first in what I think will be a series of Google Classroom Lessons for students in the Google Applied Digital Skills Curriculum.  

Google also announced a some exciting updates teachers using Google Classroom next year: Google Classroom: Making your favorite educational tools work better together