Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Instant PD - Moments of Learning Awe

Oleh -
Some Almost Instant PD for my PLN in 2021 – 2022
Reflections On Moments of Awe Connected to Teaching and Learning Conferences

Near the end of the METS Conference in November, I was thinking about how I might better reflect on my learning experiences. I know that I need to make time reflect or too often I forget an idea or resource that would be great for my learners.

I’ve also always believed that the more you share the more you learn so I’ve always shared my conference notes with my PLN but I think I can do more. So, I am starting to create a document to reflect on and share some of my Learning Moments of Awe.

Right now I know that I am attending 3 face to face conferences during the 2021 – 2022 school year, and I will probably sneak in a few virtual conferences as time permits. The table in my Learning Moments of Awe document will serve as a running summary of the highlights connected to my learning experiences. 

I’ve also created this Padlet with the hope that my PLN will share their own moments of learning awe.

Awe and wonder should be part of our daily life and not something we just wait to find in this bigger moments or experiences.