Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Happiness TED Talks - What Makes You Happy?

Oleh -

I just got started with a quick 2 week book study for the book Happiness Advantage by Shawn Archor. (BTW, anyone and everyone is welcome to join this book study.) 

I wanted to give a shout out to Lindsay Zilly, IDEA, and Thrively for choosing the book. I’m not sure I would have ever picked this up or started exploring these TED Talks without them. 

Today I wanted to share some of the TED Talks connected to Happiness I’ve started to explore after reading the book and watching Shawn’s TED Talk. I really fell down a rabbit hole of happiness. 

The first TED Talk I discovered after watching Shawn’s was his sister Amy Blankson’s (aka the Baby Unicorn) TED Talk on Happiness.

Up next in my exploration were two more TED Talks.

The surprising science of happiness – Dan GilbertWhat makes a good life? Lessons from the longest study on happiness – Robert WaldingerI soon discovered a TED Playlist curated by Shawn Archor that included some great talks. These are not all directly about happiness, but as a collection they have some strong connections to teaching and learning.


Here are a few more TED Talks that I will be exploring connected to happiness.
What makes you happy? – PlaylistFlow, the secret to happiness – Mihaly CsikszentmihalyiHappiness by design – Stefan SagmeisterWhat’s your happiness score? – Dominic PriceCan we design cities for happiness? – Thomas Madrecki
I also discovered a Happiness Festival YouTube Channel that I will be exploring.

Additional Books Worth Exploring by Shawn and Amy the Unicorn
Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-BeingBefore Happiness: The 5 Hidden Keys to Achieving Success, Spreading Happiness, and Sustaining Positive ChangeThe Future of Happiness: 5 Modern Strategies for Balancing Productivity and Well-Being in the Digital EraThe next challenge is to bring some of these concepts into my classroom. If you have any questions or suggestions, please consider sharing in the comments bellow. #HappyLearning