Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Haikei - A Newer Addition to Our Creative Design Toolbox

Oleh -

Tony Vincent shared the Haikei Website last summer and it is become one of my go to design tools to create quick graphics outside of Canva, Google Slides, and Adobe Express. 

Haikei is a currently a free web app to generate unique SVG shapes, backgrounds, and patterns – ready to use with your design tools and workflow. No sign in or payment required. The interface is intuitive and the templates are diverse. 

What do you think of the resource? What other creativity resources have become part of your teaching toolbox?

Addtional Creativity Resources