Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Google Updates - Anywhere School, Accessibility, and Educator Resources

Oleh -
Google has some great updates coming this summer and today I wanted share a few that we are excited to explore.

Google announced some accessibility updates to support for Google Workspace and Chromebooks. I am really excited about some of the speech to text improvements on Chromebooks.

Helping every student learn how they learn best

Google has updated their collection of educator resources. Explore resources and tools to inspire creativity, encourage hands-on learning, and equip students with digital skills.

Resources educators can use today

Finally, Google announced the 2022 edition of Anywhere School. This is a product launch event where educators will learn more about Google’s connected toolkit and how it will help educators and students pursue their personal potential.

The Anywhere School 2022

North America & EMEA: June 7, 10am PDT (1pm EDT, 6pm BST, 7pm CET, 8pm EET)Australia & New Zealand: June 8, 10am AEST (12pm NZST)

If you are looking for additional summer learning opportunities be sure to check out our collection of summer learning opportunities in this evolving document. 

Summer Learning Opportunities for Educators in 2022

Let me know if you have any questions. #HappyLearning