Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Google's Hidden Gems for Teaching, Learning, and More

Oleh -
Google Drive, Google Classroom, and Chromebooks have become core resources for many schools. Classrooms are also engaging students with a host of additional awesome resources connected to Google.

Today I wanted to share some of Google’s Hidden Gems that can be used by teachers to engage students in some awesome digital learning experiences.

Explore Google Hidden Gems

Google Secrets Interactive – Explore the Secrets (Don’t miss the “hidden” Easter Eggs as you explore.)
Google Secrets Padlet – Share Your Learning

Some of Our Favorite Essential Google Training Resources
Google for Education Teacher CenterGoogle Skill ShopTeaching and Professional DevelopmentGrow With GoogleGoogle Digital GarageApplied Digital Skills Collections – Google Workspace TrainingA Few of Our Favorite Blogs and YouTube Channels Connected to Google for Education
The Keyword – Google EducationGoogle Classroom – The Keyword Google Classroom BlogChromebooks – The Keyword Chromebook BlogControl Alt Achieve – Eric CurtsDitch That Textbook – Matt MillerTeacher Tech – Alice KeelerEDU in 90 – YouTube

Some of Our Favorite Google Books

Click on the images to learn more about each book.