Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Google Applied Digital Skills - Back to School in 2022 Collection

Oleh -

 

Google Applied Digital Skills is a free online project based learning curriculum. The lessons engage students  in essential digital skills connected to Google’s G Suite for Education applications. Students watch short step-by-step video tutorials, that support a variety of activities in each lesson. 

Today I wanted to share the Back to School 2022 Collection. If you are new to the Applied Digital Skills curriculum, this document is a great place to start exploring. 

This back to school collection has 18 ready to uses lessons organized in three categories

Get Started in Your ClassroomSupport Self-Expression and Well-BeingEncourage Time Management & Organization

“Kick off the school year with lessons that help students express themselves, build relationships, and stay organized while learning new technology skills.”

Be sure to check these out and if you have ideas or questions, please share in the comments below. #HappyLearning