Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Getting Started - My First Two Days of Student Engagement

Oleh -

 

While I teach Earth Science, a big part of our first two days together are focused less on my content and more on these three concepts.Empathy and PerspectiveHow We Learn?Moments of AweToday I want to share this Instructor Paced Pear Deck created with Google Slides to facilitate student engagement. There are some videos and prompts that could be used in any classroom.
While this will be teacher paced, if you are curious what this looks like from a students perspective, you can explore this Pear Deck Student Paced Copy. There are a few Earth Science connections in the deck, but these could be shifted out or modified for any course or grade level. 

If there is anything in this deck that you can use, feel free to use / modify. 

Let me know if you have any questions. Also if you have a moment, I’d love to know what your first days of school will look like in the comments below.  #HappyLearning #BetterTogether