Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

"Museums for Digital Learning" Website - Exploring a Collection of Museums Around the World

Oleh -

A question on Twitter, inspired me to start exploring some virtual field trip resources and I discovered the Museums for Digital Learning Website. Today, I just wanted to share a quick introduction to the Museum for Digital Learning Website. 

“Museums for Digital Learning (MDL) is a unique learning platform that provides K-12 educators with authentic, curated museum collection resources to help inspire their students. MDL content and interactive features are developed by museum education and curatorial professionals in consultation with classroom educators and technology consultants. MDL Resource kits have multiple activities to engage learners and support national standards in different subjects. All content is free to use and can be shared to a learning management system or on social media.”

 

A few more virtual field trip resources to explore:

Explore the World with Google Arts & Culture8 Virtual Field Trip ResourcesGoogle Earth – Where in the World Activity

Do you have any favorite virtual field trip resources? Please share them in the comments below. #HappyLearning