Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Exploring the World - City Guesser, GeoGuessr, and Virtual Field Trips

Oleh -

I am always looking for new and creative ways to open windows to the world for my students. Google Earth and Google Maps are two of my favorite resources to explore our world with my students.

Today I wanted to start by sharing two resources connected to Google Street View, Geoguessr and City Guesser. Both of these resources bring students into a Street View. As the students explore the locations they guess where they think they are. The closer the guess to the actual location the more points they earn.

City Guesser
City Guesser is a geography based browser game that currently supports video street view walks that get students thinking critically as they explore our world. There are single and multiplayer options. I highly recommend challenging yourself and your students with a few single player options before jumping into the multiplayer experience. 


A few times a month my students and I will jump into a live Multiplayer game together in a private room. These video street views are a great way to explore our world and we often find unique connections to our content. I also will encourage students to explore on their own if we have extra time in class. 


Right now City Guesser is completely free and without adds. You can learn more about supporting the resource on the About – City Guesser Page.

GeoGuessr
Similar to City Guesser, GeoGuessr has several different game modes that are worth exploring. While City Guesser is a video street view, The view in GeoGuessr allows students to explore in 360 degrees. Players explore and control their movement through the interface before guessing. 


You can use GeoGuessr once a day for free, but you will probably want to upgrade to Pro Membership if you plan on using the site regularly with students. As EdTech subscriptions, $23.88 a year is pretty reasonable.  There are also some limited ads in the free version. 


How could you incorporate these into your student’s learning? What other digital mapping resources do you use? #BetterTogether #HappyLearning