Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Exploring Resources to Support a Future Ready Classroom with the 4 Cs

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The skills connected to collaboration, communication, critical thinking, and creativity are essential for all students. The best classroom activities engage students in content while providing opportunities to practice the 4Cs in learner-centered environments.

I believe some of the best professional development also models the 4 Cs for staff. We’ve created a free flipped PD HyperDoc to connect educators to 4 Cs resources and experiences.

Share Your Learning Experience
Learn something new? Have a resource to share? Maybe a question? Please share in our Wakelet Collection for the 4 Cs.