Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Exploring Cultural Moments With Google Arts and Culture

Oleh -

 

Have you ever wondered which came first, the chicken or the egg? This question has been around for a long time and depending on which source your want to believe it could be either or maybe even both. That’s what makes it a great question, there might be more than right answer! This can lead to more questions! I Know I don’t know the right answer and I hope I am not disappointing too much by telling you now that this is not what this post is about. If you are only interested in the chicken and the egg,  I think this site has the best answer I’ve read. Right or wrong? You get to decide. 

A new experiment from Google Art’s and Culture is the reason why the chicken and the egg question entered my consciousness. I  think this experiment could serve as a quick digital brain break or maybe as a jumping off point for a research project. I also think the answers can lead to more questions for the curious at heart! Be sure to also explore the additional Arts and Culture Experiments linked at the end of this post.  


The “What Came First?” Google Arts and Culture Experiment is a game that challenges the player to to guess which of two cultural / historical events happened first. Points are rewarded based on how fast the correct answer is chosen. After each response the player can learn more about each of the events. The game ends when the player is wrong 3 times. 


Here is an overview of the experiment found on the “Experiments with Google” page.
Which is older? The white-domed Basilica of the Sacré-Cœur in Paris’ Montmartre district or the painting “The Yellow House” by Vincent van Gogh? Comparing seemingly unrelated facts can help us put things in perspective and think differently, which was the inspiration behind the game.

The rule is simple: the faster you correctly click on “what came first”, the higher your score! If you want to know more about the options presented, tap on an item to reveal further information. 

The dataset used in the experiment comes from the knowledge graph with a subset of more than 400 popular items. The dataset is split in 6 categories: visual arts, music, films, architecture, inventions, celebrities.