Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Earth Day 2022 - Exploring Our Planet Student Activity

Oleh -

Last week I shared a collection of resources connected to Earth Day and I promised that I would share any lessons or ideas I created connected the resources.


For one of my classes, I am planning to use Pear Deck and Google Slides to facilitate a student centered HyperDoc connected to Earth Day. For another class, I am going to use one of the Google Applied Digital Skills Earth Day Activities.

A HyperDoc is an interactive Google Doc that replaces the worksheet/lecture method of delivering instruction. For this Earth Day Activity, I am using Google Slides and Pear Deck. (There is also a Google Slides only version below.)


Earth Day 2022 – Pear Deck Edition

I’ve minimized the instructions in the slide deck because I plan on working through this with my students. If my students were completing this without my help, I might include additional instructions in Google Classroom to help them work through this presentation at their own pace. 

Students will use Padlet to share their creations and comment on each other’s presentations. Wakelet is another great tool to share student work. 

If you don’t plan on using Pear Deck, here is a copy of the slide deck without the Pear Deck interactive questions.

If you have any questions or need any help, let me know. Also feel free to copy/modify this activity and as always if you have any suggestions or feedback, please let me know in the comments below. 
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Google’s Applied Digital Skills is a free collection of digital lessons. Last year Google created and shared several lessons connected to Earth Day. 

Celebrate Earth Day – Applied Digital Skills Collection

If you have any questions or need any help with Google Applied Digital Skills , let me know and as always if you have any suggestions or feedback, please share in the comments below.