Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Ditch the Final - A Project Based End of Semester Experience

Oleh -
 

Matt Miller recently shared some great ideas for end of semester final projects and I was inspired to ditch my traditional final do something a little different.

I’m not always very good at labeling things, but in my mind this is a blend of Project Based Learning, Passions Projects, and Guided Inquiry. I might also throw in a dash of critical thinking and creative communication to truly fall in love with setting up and assessing this type of final project.

This project is connected to National Parks and our first 4 Units of Earth Science, but I think the National Parks could be connected to a variety of different subjects/topics. The project could also be modified to create something connected to almost anything.

We used these for our selection day. These are postcards for 62 of the 63 Parks that I was able to find on Amazon. 

Project Overview

Researching a National Park and Creating a National Park Tourism and Learning Website will be our final exam and is worth 10% of the semester grade. You will be selecting a national park, researching the park, and creating a tourism website connected to essential concepts from Units 1, 2, 3, and 4. We will create and share what we learn about national parks and their connections to our learning experiences during semester one. We will also explore and evaluate additional park websites created by other students. 

Project Resources

National Parks Project OverviewGetting Started Exploring National ParksNational Parks Research and NotesNational Parks Website Visitors GuideNational Park Notes Sheet

Feel free to copy / modify any of these resources if you think you students would enjoy this learning experience.