Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Digital Agendas and Calendars - For All Classrooms

Oleh -

Many educators upped their digital agenda game during remote learning and I think this is something we should continue to build on as we return to face to face learning. Last year I wrote this post to support keeping students organized during remote learning.

Remote Learning Daily Agenda Templates – Organization for Teachers, Parents, and Students

Today I wanted to explore some agenda resources that we can use to continue to support students as we get ready to head back to our classrooms with our students.

Up first is a calendar template in Google Docs that can be copied and modified. I also shared a nice version created by Vertex in this folder. 

2021 – 2022 Google Docs Calendar Template


We’ve also shared a collection of Agenda and Calendar Templates from a variety of sources in this folder. 

Do you have a favorite agenda or calendar template you love? Please share in the comments below! #HappyLearning #BetterTogether