Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Curiosity Resource - Recollection Road

Oleh -

I’ve been exploring curiosity and resources to help students be more curious recently. I’ve posted a few sets of resources and updated my curiosity site.

Recommended Podcasts Connected to Curiosity and InquiryIan Byrd’s Puzzlements Newsletter

Today I wanted to share a YouTube Channel I discovered that I think I will find ways to use with students to inspire curiosity and inquiry. I think that at the very least some of these videos would be hooks or set inductions for some of our class topics or curious brain breaks.

Recollection Road – Stories of American Life posted their first video on December 5th, 2020. The creators have continued to add 5 to 7 videos each month. 

The channel’s playlists are a great place to start exploring.

About the Channel

Welcome to Recollection Road! 
This channel is meant to be a visual history lesson. Each video explores a topic that relates to a specific point in time and takes a look back at that moment with not only snapshots, but also with commentary that tells a story.
Learning about life during various decades is best done by seeing how these moments looked. We all remember flipping through old photo albums and this channel is meant to feel that same way.
Some of the topics explored on this channel are:
American lifeNostalgic stores and restaurantsHolidays through the decadesMusic through the yearsEvents of the pastPlaces around America Recollection Road is a place where we can look back at the nostalgic eras of of the past and learn something about it.
Come along with me to learn more about our past, while celebrating these memories.