Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Cultural Crosswords - A Google Arts and Culture Interactive

Oleh -
I’ve been exploring the collection of Google Arts and Culture Experiments and sharing some of these interactive activities I’ve used with my students this past year and a half. These interactive resources have content connections for some of us, but I also think they can be great brain breaks for students or even teachers. There are also some great connections to creativity and critical thinking.

Today I wanted to share another Google Arts and Culture Game –  Cultural Crosswords. 

Be sure to also explore the additional Arts and Culture Experiments and Games linked at the end of this post.

Cultural Crosswords are a fun way to explore content from the diverse collections on Google Arts & Culture ranging from art, history, or themes such as African textile or Yoga postures.

Does “lady with the most famous smile” ring a bell? Fill in the grid and learn more about this portrait believed to be of Lisa Gherardini, the wife of Francesco del Giocondo, a Florentine fabric merchant. In this game, words are gateways to arts and culture.

Tap on the boxes in the grid to reveal the clue and fill them in with your answer. Once you have found the right word, you can discover more about it on Google Arts & Culture.

Cultural Crosswords is available on Google Arts & Culture app and website. Ready for more? Let’s play!