Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Collection of Digital Creativity Resources for Teachers and Learners

Oleh -
Supporting the 4Cs in Learner-Centered Classrooms


My “why” for teaching and learning is centered on how the 4 Cs can be used to support student growth and engagement in my classroom. I believe skills connected to creativity, critical thinking, communication, and collaboration must be skills that students practice throughout the process of learning. 

Today, I wanted to share our updated collection of digital resources to support creative student engagement.

Supporting the 4Cs in Learner-Centered Classrooms

Have an additional resource or want to share how you use one of the tools? 

Visit our Collaborative 4 Cs Wakelet Collection to share.


If you are curious about all of the 4 Cs, be sure to visit our 4 Cs webpage for more ideas and resources.

Additional Resources Connected to the 4 Cs