Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Brain Breaks - Google Games and More

 


I’ve long been a huge proponent of finding creative ways to give students a break. Call them “Brain Breaks” or whatever I believe they have real benefits for students. These breaks can be a fun way to interact with students outside of the content or they can be connected to your content in creative ways. I find that my students typically are able to refocus and are usually more productive after we engage in a creative brain break. 

Today I wanted to share a few Google resources we’ve explored and will continue to use to engage students in creative brain breaks. These may even lead to so unexpected and  learning experiences that can be connected to essential course goals and content. 


Google Earth and Google Maps are great ways to engage students. These posts are connected to some of our favorite resources connected to Google Earth and Google Maps.
“Play with Arts & Culture” is a collection of creative and gaming experiments created by the Google Arts and Culture Lab. These posts connected to some of our favorite  Google Arts and Culture resources. 
Brain breaks also don’t need to be digital. Here are a few creative ideas to get students up and moving.
How would you use this with students? If you have a creative idea, I’d love to have you tag me in a tweet. @WickedEdTech