Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Book Recommendation to Start the Year - All Students Must Thrive by Tyrone Howard

Oleh -


The best educators are not content to do the same old thing year after year. Innovative educators push their thinking by engaging in social media, exploring blogs, attending conferences, and exploring the newest educational books. How will you grow as a learner this year? 

We’ve created a Recommended Educational Book Site to organize and share some great books connected to teaching and learning.


Today I wanted to recommend a book that I just learned about today after listening to Dr. Tyrone Howard speak. This book is next on my reading list All Students Must Thrive: Transforming Schools to Combat Toxic Stressors and Cultivate Critical Wellness.

All students deserve our best – and especially those who experience racial inequity, toxic stressors, cultural invalidation, homelessness, and other trauma. Today’s students deserve teachers who care about their overall wellness as much or even more than their academic well-being and success. Yet inequities abound, and the most vulnerable students who most need resources are often the least likely to receive such support.

So how can we ensure that all students thrive? By building and sustaining the critical wellness approach shared in All Students Must Thrive. This book brings together three theoretical frameworks relevant for equity in schools – wellness, critical pedagogy, and critical race theory – providing a structure through which to apply the authors’ strategies and approaches. Offering a multilayered approach to supporting students and their families holistically, this book helps educators of all levels nurture the social emotional wellness that is essential for all students to thrive.