Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Book Recommendation - "Because of a Teacher: Stories of the Past to Inspire the Future of Education" by George Couros

Oleh -


The best educators are not content to do the same old thing year after year. Innovative educators push their thinking by engaging in social media, exploring blogs, attending conferences, and exploring the newest educational books. How will you grow as a learner this year? 


We’ve created a Recommended Educational Book Site to organize and share some great books connected to teaching and learning.


My school district has been focused on a new program to engage students in becoming teachers in the future and this lead me to George Couros’s newest book: Because of a Teacher: Stories of the Past to Inspire the Future of Education. 

What you do matters.You may not hear it often (or ever), but if you’re an educator, you’re making a difference in the lives of learners. And that impact has a domino effect.In Because of a Teacher, more than fifteen of today’s leading educators remember the teachers and administrators who inspired and supported their careers. Through a series of heartfelt and uplifting stories, they reflect on their early years teaching, offering advice and strategies suited to first-year teachers and longtime educators alike.These personal stories offer hope for new teachers, encouragement for educators tiptoeing into burnout, and reassurance that the work you’re doing right now will inspire generations to come.Because of a Teacher will inspire you to remember those who encouraged your love of learning; honor and thank educators who have advocated for you, championed your career, and equipped you with the skills necessary to lead; reflect on how far you’ve come since you entered the profession.

Because of a Teacher: Stories of the Past to Inspire the Future of Education by by George Couros  (Author), Dr. Jody Carrington (Contributor), Steven Bollar (Contributor), Deidre Roemer  (Contributor), Dr. Mary Hemphill (Contributor), Thomas C Murray (Contributor), Dr. Katie Novak (Contributor), Amber Teamann  (Contributor), Dwight Carter  (Contributor), Dr. Katie Martin  (Contributor)