Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

All About Me - Heart Maps to Start the Year

Oleh -

I am always looking for creative ways to get to know my students. I also love creative ideas that we can use to introduce them to some of the tools we use throughout the year. The past several years I have modeled our use of Padlet with a 7 Pictures – All About Me Project.

This year I was inspired by Marwa Elkelani to try something a little different. We are going to start with some Heart Maps and get some practice with Google Drawings or Google Slides.

A heart map is a visual map that uses drawing, text, shapes, and images to share feelings, people and places you love, memories, experiences, and more. These can be created on paper or digitally. I think Canva, Adobe Express, Google Drawings, or Google Slides could all be used to facilitate the creation of these digitally.

I am going to focus on Google Drawings and Google Slides for this post. We use both Drawings and Slides to create during the year, so I love the idea of exploring these tools with students early in the school year. Here are the two templates.

All About Me Google Drawing Heart Map Template

All About Me Google Slides Heart Map Template

These can be collected and shared in a variety of ways. My plan is to have my students down load these as images and share them in a Wakelet Collection. 

Feel free to make a copy and modify for your own use. 

Let me know if you have questions or suggestions. I’d love to know if and how you use these with students. #HappyLearning