Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

Adobe Education Exchange - Free Lessons, Activities, and Projects for Teachers and Students

Oleh -

“Created by educators for educators, the Adobe Education Exchange is a free learning platform offering instant access to professional development, teaching materials, and other tools designed to ignite creativity in the classroom.” (Adobe)Adobe Creative Cloud Express (formerly Adobe Spark) has been one of my favorite resources to help my students engage in creating. We’ve used graphics, videos, and pages multiple times this year.

Today I wanted to share some creative resources connected to the Adobe Education Exchange, a great place to be inspired. 

If you are just starting to explore Adobe for Education or even if you are an experienced user, Adobe has created a some great resource to help educators explore free lessons, projects, and activities. Here are a few of my favorites

Adobe Education Exchange Teaching ResourcesAdobe Education Exchange Professional LearningJoin a Community of Creative Educators List of Adobe Education Exchange CurationsAdobe Creative Educator ProgramFree Distance Learning Lessons and ProjectsAdobe Education Leaders LivestreamsAdobe for Education YouTube Channel 

I’ve recently been exploring The Adobe and Khan Academy Partnership. It’s all about creative storytelling! I love it! 

“Perfect for practicing storytelling, building digital literacy, and preparing for career and college success, these FREE lessons and projects extend Khan Academy content with creative activities. Each resource is designed to be flexible, adaptable, and ready for use in the classroom.” (Adobe)

I also highly recommend following Adobe For Education (@AdobeForEdu) and Adobe Creative Cloud Express (@AdobeCCExpress) accounts on Twitter.