Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

12 Days of Google Tips: Tip 6 - Google Chrome Keyboard Shortcuts

Oleh -

Tis the season of giving and I’ve been inspired by my PLN and a certain holiday song to share some Google Workspace Tips that I’ve either discovered or rediscovered in 2021. To be precise, the plan is two share 12 Google tips in addition to any other posts I am inspired to complete during the month of December. I will link other 12 Days of Google posts at the end of each post for your reference. 

Today I wanted to share my sixth tip connected to the best keyboard shortcuts everyone should know when using the Chrome Browser.

Chrome keyboards make the Chrome browser experience much more efficient. There is a shortcut for just about every Chrome feature. Here are a few of our favorites: 

F1 = Open Google Chrome Help in new tab. Ctrl+Shift+T = Reopen recently closed tab.Ctrl+1-8 = Pressing Ctrl and any number1 through 8 will move to the corresponding tab in your tab bar.Ctrl+9 = Switch to the last tab. Ctrl+Tab = Scroll through tabs.Ctrl+H = Show history.Ctrl+J = Open Downloads window.Ctrl+K = Move the cursor to the Omnibox (address bar).Ctrl+T = Open a new tab.Ctrl+W = Close the current tab. Ctrl+F = Opens a text search box for the page.Ctrl+L = Hightlight url in omnibox.Ctrl+C = Copy text to clipboard.Ctrl+V = Paste text from clipboard.Ctrl+Shift+N = Open new incognito window.Ctrl+Shift+Delete = Clear Browsing Data.Ctrl+Shift+B = Show or hide the Bookmarks bar.More Chrome Keyboard ShortcutsMac Chrome Keyboard Shortcuts


Bonus

Chromebooks use many of the same shortcuts, but there are a few extras that are worth exploring if you use a Chromebook. 
Chromebook keyboard shortcuts
The Chromebook Simulator is another great resource to explore keyboard shortcuts is the Chromebook keyboard shortcuts.

All the 12 Days of of Google Posts