Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

12 Days of Google Tips: Tip 5 - Google Chrome Reading Lists

Oleh -

Tis the season of giving and I’ve been inspired by my PLN and a certain holiday song to share some Google Workspace Tips that I’ve either discovered or rediscovered in 2021. To be precise, the plan is two share 12 Google tips in addition to any other posts I am inspired to complete during the month of December. I will link other 12 Days of Google posts at the end of each post for your reference. 

Today I wanted to share my fifth tip connected to saving online articles that I want to read later using the Chrome browser “Reading list”. 

I’ve used the Save to Pocket Chrome Extension for several years to organize websites and articles that I want to save for later review, so initially I didn’t even look twice at the Chrome “Reading list” when it was first introduced.


While I still use the Pocket extension, I have also started to use the “Reading list” for articles that I know I want to come back to right away. Pocket has shifted to become more of a long term storage solution and the reading list is there to remind me to look at something as soon as I can. If I read an article in my Reading list and I want to keep it long term, I just add it to Pocket after reading. 
I love how easy it is to add the articles to the browser and the fact that I can see my reading list on any device when I am signed into Chrome.I like that is one click to mark an article as read. It moves to the bottom in “Pages You’ve Read” list.It is also easy to remove any of the articles with a single click.It even tells me at a glance how long it’s been since I added something to a reading list. 
The Process
Open a page or article in Chrome. If you don’t see the “Reading list” on the right, right click on the Bookmarks bar and you can toggle it on. 

Click on the bookmark star and choose “Add to reading list”. 

The article will appear in the “Reading list”. Clicking on the article will open it in a new tab. Clicking on the check will move it to the pages you’ve read, and the x will remove the saved article from your list.

Bonus
Did you know you can also download articles to read offline if you know you are going to be offline for a bit?