Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

12 Days of Google Tips: Tip 4 - Google / Chrome Omnibox Search Tools

Oleh -

Tis the season of giving and I’ve been inspired by my PLN and a certain holiday song to share some Google Workspace Tips that I’ve either discovered or rediscovered in 2021. To be precise, the plan is two share 12 Google specific tips in addition to any other posts I am inspired to complete during the month of December. I will link other 12 Days of Google posts at the end of this post for your reference. 

Today I wanted to share my fourth tip connected to some of the unique Chrome Omnibox / Google Search Tools. 

Did you about some of these awesome features that are just a Chrome Omnibox or Google Search away? 

Search for “color picker” in Google Search of Chrome Omnibox to explore colors and color codesSearch for “google tuner” in Google Search of Chrome Omnibox to find the right note.Search for “animal sounds” in Google Search of Chrome Omnibox to here some unique animal sounds. Search for “timer” or “stopwatch” in Google Search of Chrome Omnibox and access a customizable timer for display.Search for “breathing exercise” in Google Search or Chrome Omnibox to access some mindful meditationThere is more . . . We’ve created this Google Search Slide Deck to share some of our favorite unique search tools. 


We will update this deck as we discover new resources. If you have a suggestion that we missed, please consider sharing in the comments and we will get it over to the deck. 

Bonus
An Easter egg is an undocumented feature or novelty in a program that the makers added for additional fun and credits. Easter eggs are in no way destructive to any software or hardware in the computer and are usually meant for something unique and fun. (Source)

On a related note Google is also notorious for creating some unique and fun Google Easter Eggs. These are always changing and we have some of our favorites in this post.

What is Your Favorite Google Easter Egg?