Events create concentrated experiences. Attendees engage deeply over a short period. This intensity builds relationships faster than any other format.

The event ladder moves attendees from free exposure to paid participation to premium experiences. Each event type serves a different rung.

EVENTS

Free Webinars as Top of Funnel

Free webinars attract new prospects. Deliver genuine value while demonstrating your expertise. End with a soft offer for next-step engagement.

Structure webinars to leak your methodology without giving everything away. Leave attendees wanting more.

Event Type Purpose
Free webinar Attract, educate
Paid workshop Deeper transformation

Paid Workshops

Paid workshops offer deeper transformation in 2-4 hours. Participants get focused learning and interaction. Price accessibly to encourage attendance.

Multi-Day Courses

Extended events (weekend workshops, week-long intensives) provide immersive experiences. These command higher prices and produce deeper results.

Conferences and Summits

Large events with multiple speakers and tracks. These can be produced solo or with partners. Conferences build community at scale.

Retreats and Masterminds

Top of the event ladder: multi-day retreats with limited attendance. Intimate, transformative, premium-priced. These create lifelong memories and relationships.

If you run events, map your offerings against this ladder. What rungs are missing? What could you add to serve attendees at different levels?

12 Days of Google Tips: Day 9 - Searching Chrome Tabs

Oleh -

Tis the season of giving and I’ve been inspired by my PLN and a certain holiday song to share some Google Workspace Tips that I’ve either discovered or rediscovered in 2021. To be precise, the plan is two share 12 Google tips in addition to any other posts I am inspired to complete during the month of December. I will link other 12 Days of Google posts at the end of each post for your reference. 

Today I wanted to share my ninth tip that is connected to searching your tabs in Chrome.

If you are like me you end up with more open tabs than you know what to do with in the first hour after starting up your computer. 

I often end up with the same site open more than once because I can’t find it scrolling through the tab, but never fear there is a solution. Chrome has a built in tab search feature. 

Clicking Ctrl+Shift+A or on the small down arrow in the menu bar will open up the tab search. 


When the Tab search is open, start to type the name of the tab you need and it should appear.  Just click on the name and you will be taken to that tab. 

Bonus
Did you know that you can also group tabs together to stay organized? With a few simple clicks you can group tabs together and label them with a name and color.